Sample Size Calculator

Find Out The Sample Size
Use 50% if not sure
Leave blank if unlimited
Minimum Sample Size Needed:
0
Find Out the Margin of Error
Margin of Error:
0%

How to Use the Sample Size Calculator

Obtaining statistically significant results requires precise planning. Follow these steps:

  1. Define Confidence: Select how certain you need to be (95% is standard).
  2. Set Your Margin: Determine the acceptable error range (e.g., 5%).
  3. Enter Population: If you are surveying a specific city or company, enter the total size; otherwise, leave it blank for a general population.

Understanding the Formula

For large populations, we use the Cochran Formula:

n = (z² * p * (1-p)) / e²

Where z is the z-score based on confidence level, p is the proportion, and e is the margin of error.

Real-World Use Cases

Market research agencies use this to determine how many customers they need to interview to represent a national trend. Political pollsters utilize the Margin of Error tool to qualify their survey results before publication.

What Does This Result Mean?

Strategic Insight: If your sample size is 385, it means that at a 95% confidence level, your results will reflect the true population within a 5% window. If you decrease your sample size, then your margin of error will increase, making your data less reliable.

Practical Example

To survey a city of 100,000 people with a 5% margin of error and 95% confidence, you only need a sample of 383 people.